From an initial client brief to the final design, see how my ideas come to life…

Welcome guides, maps, event and promotional designs

National Trust is a renowned national heritage organisation in the UK, dedicated to the preservation of historic buildings, land and places of interest.

National Trust have engaged with me over the years requesting the design of different visitor information support, promotional items for various events and illustrated map designs showing property layouts.

On this occasion, National Trust requested I design a visitor welcome guide for one of their Welsh properties, Erddig Hall and Gardens, in Wrexham.

As well as a map and walking guide of Erddig and its grounds, the visitor guide design encompassed the family history of days gone by – how the family lived, family relationships with staff at Erddig, as well as the family’s warmth in welcoming locals to Erddig house and gardens for all to explore and enjoy.

National Trust have their set brand guidelines which are adhered to, whilst adding my own creative touches to each project.

Freelance graphic design service

Trajan Scientific and Medical is a large Australian company with worldwide manufacturing sites and offices, designing and manufacturing analytical measuring devices and products for use in scientific laboratories, medical and health environments, field research and science, as well as personal measurement within the home setting.

In 2015, Trajan requested my services as a freelance graphic designer, to join their marketing team as part of an on-going working relationship.

I am contracted by Trajan for a few hours daily, working remotely, assisting with their busy day-to-day schedule of design and artwork production for various corporate and promotional items, printed and digital, along with product packaging and event displays. The work with Trajan is on-going, and as such, I take on 50% of their design requirements.

Working remotely I offer flexible working hours for my freelance graphic design clients, so on hand as and when you require. Trajan see me as part of their team.

Brand and packaging design

So Baby Organics Ltd (a former baby food producer in Cheshire) requested my help in designing a logo and to build their brand through packaging, flyers, adverts and a menu to promote and sell their new baby food product range to online customers and local farm shops and delis.

So Baby wanted a fresh and innovative look to their packaging designs, along with the ‘organic handmade’ quality assurance for their new baby food brand.

Label designs and promotional designs including illustrations were created to engage with parents keen on giving their little ones the best start in life at weaning and toddler stage, showing the benefits and attraction of feeding their baby fresh, hand made, healthy yet convenient baby food.

With my extensive knowledge in food pack design, I can create the perfect design for your product whether a pot label, sleeve outer, card pack, pouch etc…

Info graphics

Branded information and promotional designs

Online training company ITSM Zone offer resources and training to companies worldwide.

ITSM Zone regularly requests my help with the creation of promotional designs for various branded visual aids and online course material.

For an upcoming event, ITSM Zone wanted to create a set of infographics showcasing their various online courses, along with an online web advert and new business cards. The designs were tailored primarily to appeal to business owners worldwide, who are looking to engage with professional online IT training resources for employees.

Brochure design

Brochure design

Chester based independent financial advisers Yates & Co. decided to give their current brochure a refreshed appearance, helping towards their goal of appealing to a wider audience.

Yates and Co requested a brochure design that would appeal to a broader market, attracting a younger audience, whilst retaining the assurance of their professional services to existing and returning clients. They wanted to display a printed version in-house to hand out at client meetings, as well as a downloadable digital brochure.

I created a brochure design using clear messaging, graphics and complementary images using the ‘Talk to us first’ theme I had created for Yates & Co. A major part of their professional work is advice based, involving talking and listening to client requirements before guiding them towards the best financial advice. Yates & Co provided written content for each of their services, which I revised and adapted to read fluidly in layman’s terms.

A printed brochure was produced along with a digital pdf brochure to email and download.

Logo, branding and stationery design

My Tax is an accounting firm in Chester specialising in tailored tax solutions to a range of clients through their three brands – My Tax Point, My Tax Medic and My Tax Wealth.

My Tax asked me to create new logo designs, branding and stationery for each of their three tax related offerings with a common theme and a fresh, memorable appearance and message to attract new business clients from the healthcare profession, investment and wealth clients, and individuals requiring tailored tax solutions.

A range of newly branded items consisting of logo and stationery designs following a common theme was created using contemporary colours, quirky visual touches and thought provoking strap lines completed the design for each offering. My client was delighted with the characterful end results!

Promotional designs

Promotional designs

Senitor is a specialist IT recruitment company in the UK, with nationwide offices.

Senitor wished to promote their IT business with a christmas card and giveaway mousemat with a sleek, stylised appearance.

I am asked each year to create or follow a new theme for Senitor’s promotional designs.

Baby food pack designs

Baby food packaging designs

As an established food producer, Sharaf Natural Foods were looking for a packaging designer in the UK to help create a new range of baby food pouch designs.

With my experience and knowledge in packaging design, Sharaf Foods were reassured in using my design services.

To create a logo and branding for Bitsy Bowl along with a set of pack designs for a new range of instant organic baby foods.

A contemporary, fun design was created for the baby food market achieved by using food characters for a touch of personality on each pack, a fun font and a range of complimentary gentle pastel colours completed the range.

As an experienced freelance graphic designer I assist those looking to outsource creative design and artwork.

You will benefit from my years of experience working for all types of businesses and organisations within the UK and globally, requiring professional graphic design.

Initially by talking with you I will gain an understanding of your marketing and promotional requirements for your product, service or offering.

And through specifically tailored graphic design solutions, I can help you reach your target audience.

I work as a freelancer from my home in north Wales, so if you’re local you’re welcome to make an appointment (call or email) to pop in and discuss your project with me. Further afield? Just contact me to discuss.

So, if you need help with professional designs, I’d love to hear from you!

© Sue Yates Design 2021 | Freelance graphic design in Flintshire, North Wales
call: 07711 926090

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